The Making of a Bestseller

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How Does A Book Become A Bestseller? , March 15, 2005

What Factors Determine A Book’s Success?, February 1, 2005

The Making of a Bestseller January 15, 2005

The Path to Publication gets a little steeper in 2005, January 1, 2005

FOR IMMEDIATE RELEASE

CONTACT: Courtney Goethals, Senior Publicist
1-800-621-9621, ext. 4322
cgoethals@dearborn.com

The Making of a Bestseller

50+ Top Authors, Publishers, Editors And Agents
Reveal What It Takes to Become a Best-Seller

Chicago What turns a book from a cult or word-of-mouth favorite into a mega-blockbuster? Why do certain authors almost seem guaranteed to have a bestseller with each new book? Why are certain authors and books “review proof,” able to achieve bestseller status even with less-than-stellar reviews? Do expensive marketing campaigns pay off? Does the time of year a book is published affect its success? Most important, where can aspiring authors turn to find the answers to these questions?

Arizona Authors and management consultants Brian Hill and Dee Power have learned that it takes more than just great writing and a stroke of luck to hit the top. In The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them (Dearborn Trade Publishing, March 2005, paperback, $19.95), Hill and Power reveal the little-known factors and events that influence whether a book makes the bestseller list.

According to R.R. Bowker, a leading provider of publishing industry data, in 2003 there were 175,000 new books published in the U.S. alone—a nearly 20% increase over 2002 and the highest number of new releases on record. With so many new titles crowding store shelves every year, it’s no wonder that less than one percent make it to the bestseller list.

The Making of a Bestseller reveals:

How bestselling authors approach the craft of
writing and marketing their books

The workings of the selection process, from the query letter
to the decision to publish

How publishers know a book has bestseller potential

The agent’s role in helping create a bestseller

The most important factors in a book’s success

The powerful effect of TV book clubs and Hollywood,
book tours, publicity, marketing, reviews and
getting on the bookstores’ “front list”

An inside look at how great success and fame
impact the lives of bestselling authors

The authors interviewed more than 50 successful authors, publishers, editors, agents, book reviewers and other experts to gain illuminating insight into what separates a bestselling book from all the others published each year. Whether the reader is an author or would-be author, publishing professional, or a devoted fan of today’s popular writers, they’re sure to enjoy reading the fascinating journeys of America’s favorite authors as they reach the pinnacle of success.

“The creation of a bestseller is a finely choreographed team effort, where scores of individuals contribute to the book’s eventual success,” report the authors. “Although bestselling authors take very different paths to the top, their careers are marked by certain readily identifiable characteristics that up-and-coming authors can certainly emulate,” Hill and Power add. “In The Making of a Bestseller, they pass their knowledge and wisdom on to the next generation of authors, and share with their loyal fans the fascinating stories of how they made it to the top.”
* * *

About the Authors:
Brian Hill and Dee Power were inspired by their own publishing experiences to research and write The Making of a Bestseller. Hill and Power have also co-authored Inside Secrets To Venture Capital and Attracting Capital From Angels. Besides nonfiction books on the exciting subject of ‘success,’ they write novels and screenplays in the suspense and action/adventure genres. Both authors have Master of Business Administration degrees. Power has been interviewed as a publishing industry expert from the author’s point of view by the New York Times, Washington Post, ,Associated Press and Publishers Weekly. Contact them through their website www.BrianHillAndDeePower.com or call 480- 837-9590.

About the Book:
The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them ($19.95, 256 pages, 6 x 9, softcover, ISBN: 0-7931-9308-7) is available at neighborhood and online booksellers or by calling 1-800-245-BOOK.

Dearborn Trade Publishing, a Kaplan Professional Company, is the nation’s premier trainer and information provider for business and financial leaders committed to profiting from breakthrough ideas. Kaplan Professional provides licensing and continuing education training, certification, professional development courses, and compliance tracking for financial services, legal, IT, and real estate professionals and corporations. Kaplan Professional is a unit of Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company (NYSE: WPO).